AppAds collects from Members Personally Identifiable Information (as defined below). You acknowledge such collection of information is done on a voluntary basis to enable AppAds to provide you efficient access to features, functions, promotions, products and services.
Personally Identifiable Information means any information given by a Member to AppAds or obtained through the use of the Platform which might reasonably be used to specifically identify you and may include, among other, your name, title, location, phone number, address or email.
Non-Personal Information means any information collected by AppAds under sections 2(i) through 2(iii).Non-Personal Information is used, amongst others, to help diagnose problems with AppAds’s server, to identify ways of making the Platform better, for security and monitoring purposes and to present the user with the most relevant offers and/or banners for him.
Opting Out on Android Devices On a Android device to opt out of our behaviorally targeted advertising services, you may do this as follows:
Cookies means information that a website puts on your hard disk so that it can remember something about you at a later time (more technically, it is information for future use that is stored by the server on the client side of a client/server communication).
Web Beacons means a transparent GIF image that enables AppAds to count page views and to retrieve information from the Cookies AppAds saved on your computer.
Digital Identifier means Cookies or Web Beacons.
AppAds employs industry standard security measures to ensure the security of data it collects. Any data that is stored on AppAds’s servers is treated as proprietary and confidential. AppAds maintains an internal security policy with respect to the confidentiality of your data.
While AppAds has taken measures to protect information it collected, please know that (i) no computer system is immune from intrusion; and (ii) information transmitted to the Platform may need to pass through many systems in order to process such information. Therefore, AppAds cannot guarantee the absolute security or confidentiality of information transmitted to the Platform and you hereby acknowledge and assume the risks relating to any such communication.
AppAds may use the collected Personally Identifiable Information and Non-Personal Information (together Information) for any legally permissible purpose in its sole discretion, including, but not limited to, the following:
It is our publishers and partners responsibility to ensure that they either certify or adhere to the Children’s Online Privacy Protection Act (COPPA) and does not knowingly collect personal identifiable information for children under the age of 13 and does not wish to do so. AppAds does not knowingly collect or maintain Personally Identifiable Information from persons under 18 years-of-age. If AppAds learns that Personally Identifiable Information of persons less than 18-years-of-age has been collected on or through the Platform, then AppAds will take reasonable steps to delete this information.
We undderstand the importance of your online privacy , so we offer the following options for controlling the targeted ads you receive and how we use your data:
Opting Out on iOS Devices
On a Apple device, you can opt out of our behaviorally targeted advertising services, you may do this as follows:
Our systems are designed to respect your choice and not use information to provide interest-based advertising when this setting is ON. Again, you should consult Apple’s support web pages and instructions for the most current applicable settings.
Opting Out on Android Devices
On a Android device to opt out of our behaviorally targeted advertising services, you may do this as follows:
Our systems are likewise designed to respect these choices transmitted by your Android device. Again, however, please consult Google’s settings and instructions for the most current settings information.
Members can access and correct their Information and privacy preferences by accessing their Account details page in the My Account menu in the Platform, or by sending an e-mail to email@example.com. To the extent permissible under the applicable law, Members may occasionally receive e-mail messages from AppAds
As of May 25, 2018, a new data privacy law known as the EU General Data Protection Regulation (the “GDPR”) will be in effect through the EEA, Switzerland, and the UK. This requires AppAds and those using our services to provide users with certain information about the processing of their “Personal Data”.
“Personal Data” is a term used under the GDPR that means, generally, data that identifies a particular unique user or device – for instance, names, addresses, cookie identifiers, Mobile IDs, precise location data, and biometric data.
To comply with the GDPR, we provide the following information, which are specific to users located in the EEA, Switzerland, or the UK.
Legal Grounds for Lawful Processing of Personal Data
The GDPR requires us to tell you about the legal ground we are relying on to process any Personal Data about you. Typical legal grounds for us processing your Personal Data are:
Transfers of Personal Data
As AppAds works with global companies, we may need to transfer your Personal Data outside of the country from which it was originally provided.
When we transfer Personal Data outside of the EEA, Switzerland, or the UK, we take steps to ensure appropriate safeguards are in place to protect your Personal Data. Please contact us for more information about the checks we have put in place to protect your Personal Data.
Personal Data Retention
We retain your Personal Data for as long as necessary to provide our AppAds Ad Services, or for other important purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements. We generally render Mobile IDs inactive within 24 months, provided that we may retain them if we have a legal or significant operational need to do so, such as for auditing, corporate record-keeping, compliance accounting, or bug-fixes.
If you are a Client of ours and thus have an account with us, we will typically retain your Personal Data for a period of 3 years after you have requested that your account be closed, or such account has been inactive.
Your Rights as a Data Subject
The GDPR provides you with certain rights in respect to Personal Data that data controllers hold about you, including certain rights to access Personal Data, to request correction of the Personal Data, to request to restrict or delete Personal Data, and to object to our processing of your Personal Data (including profiling for online ad targeting).
AppAds as a Data Controller and a Data Processor
EU data protection law makes a distinction between organizations that process Personal Data for their own purposes (known as “data controllers”) and organizations that process Personal Data on behalf of other organizations (known as “data processors”).
AppAds may act as either a data controller or a data processor in handling your Personal Data, depending on the precise circumstances. For instance, for Personal Data that we collect and use for self purpose to create our own tools and operate the AppAds Ad System, we are a data controller.
When we handle Personal Data strictly on behalf of our Clients or Partners in order to provide our services to them, we are a data processor. For example if you have queries about data that is used primarily by a mobile app in which our SDK is integrated – or companies that serve ads that use our technology – you should contact those companies regarding questions about the Personal Data they handle and control.